Meet Your Brand’s
Secret Weapon
8:28 Insights is a human-centered marketing strategy and consumer insights agency rooted in cultural competency, curiosity and truth.
At 8:28 Insights, we’re more than just another consumer insights agency. We’re a tight-knit group of thinkers, doers, and cultural explorers who believe that the heart of great marketing lies in understanding people—not just their buying habits, but their stories, dreams, and motivations.
We intentionally keep our team small (and mighty!), because we believe that’s how we deliver the most impact. With us, you’re not working with layers of junior teams. From day one, you get direct access to senior experts who’ve spent years mastering the art of uncovering what makes people tick.
We may be small, but we pack a punch with a core team of 5 and an extended collective of over 30+ well-accomplished marketing, creative and insights experts (award winning people with proof in the pudding!). Think of us as your brand’s secret weapon, the kind of team that gets your work done without it ever feeling like you're lost in the shuffle.
We partner with Fortune 500 brands and middle-market companies across diverse industries, helping them uncover deep human insights that drive meaningful results. From Consumer Packaged Goods and Healthcare to Finance, Media and Insurance (and many spaces between), our expertise spans multiple sectors. Whether it’s launching a new product, navigating market shifts, or redefining a brand strategy, we bring cultural intelligence and strategic thinking to every project. No matter the project, we always bring the Consumer's voice in the room so our client partners can get to know the people they are serving… as humans.
