Where human stories meet brand strategy.
At 8:28 Insights, we bring brands closer to the people they serve, helping them make more brilliant marketing decisions by uncovering the humanity behind every data point.
Our Services
Human & Cultural Insights
We dive beyond surface-level data to uncover the real stories, motivations, and cultural contexts that shape consumer behavior, empowering brands to connect on a human level.
Brand Strategy
Grounded in empathy and cultural intelligence, we partner to develop brand strategies that resonate authentically, helping brands tell stories that matter to the people they serve.
Human-Centered Innovation
From product concepts to design thinking workshops, we inspire innovation that’s aligned with consumer needs, creating solutions that feel personal, relevant, and impactful.
What People Say About Working With Us
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"Words probably won't be able to describe how awesome Cynthia and her services at 8:28 Insights are. We had the pleasure of working with Cynthia on a cultural research project. The pure joy and enthusiasm she brought to our team was fantastic. She has a way of making every respondent feel like family. Her level of professionalism is world class. Truly one of the best moderators I have ever encountered. I can't recommend Cynthia and 8:28 Insights enough. Can't wait to work with you again Cynthia!"
Associate Brand Manager
KFC, US
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"Innovative, savvy and fun, Cynthia is an incredible insights leader and I would work with her again in a heartbeat. Her ability to mine for insights and translate them into fresh marketing strategies always opened minds and made the work stronger. She’s a wonderful partner, consistently exceeding expectations and elevating the work beyond the brief."
Senior Lead Marketing, Americas
Airbnb
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"Cynthia is a professional, articulate, entertaining moderator. I had the pleasure of having her moderate not once but twice the consumer work on Hennessy. If you want someone to get consumers comfortable and transparent, Cynthia is the one!"
Senior Brand Manager
Moet-Hennessy Global
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"Cynthia and her team are a pleasure to work with. Cynthia asks really smart questions upfront and enters into her research engagements with a level of insight that not many external partners seek out. And her post-research debrief sessions go a long way to bring a team’s thinking together after the research comes to an end. I look forward to collaborating with Cynthia again!"
Vice President of Research
GSD&M
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"Cynthia and her team are strategic thought partners, not simply research executors. The projects we have worked together have been well done."
Sr. Manager, Consumer Insights
BISSELL
